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Item No. 01

Summer

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Item No. 02

Fall

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Item No. 03

Winter

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Item No. 04

Spring

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1. Take Advantage Of Existing Trends

TikTok’s algorithm prioritizes content based on popularity and the number of views.
Therefore, marketing teams should utilize trending hashtags and memes to create relevant content appealing to their target audience.

Unlike advertising set up on other social media platforms, TikTok requires your team to be engaged to keep up with the latest trends.

Users on this platform will seek out content under trending hashtags that can help introduce your brand to a new audience.

Leveraging existing trends can expand your creativity and tap into content that you already know successfully draws in viewers.

2. Find A Balance Between Entertainment And Promotion

While TikTok offers an opportunity to inform and entertain your target audience, there is also the necessity to promote your brand.

If a video appears to be too much of an advertisement, viewers will skip over it.

It is important to inform and entertain first, bringing in an audience to engage with your videos when just starting.

After you have a following, bring in more promotional posts, including tutorials with your product, people interacting with merchandise, or exclusive offers.

By balancing entertainment and advertising, you can foster a connection with potential buyers.

We Love Parallax

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